Faire Frou Frou is a French phrase meaning 'to show off', and the owners of Faire Frou Frou make sure there are plenty of irresistible items in their store for customers to do just that!

Faire Frou Frou is the ultimate celebration of all that is feminine and flirty. It is what transforms a woman into a sexy upscale fashion figure who appreciates the finer things in life. It is also a place where customers can discover the finest and most exclusive products in intimate apparel from around the world.   The store provides an intimate setting in which customers can select from must-have sexy, flirtatious dainties from top designers such as Rosamosario, Fifi Chachnil, Vannina Vesperini, Myla, John Galliano, Eres, C. Gilson and Argentovivo (the list goes on and on!).  The store also showcases designs from new talents, as well as its own private-label collection of camisoles, tank tops, sweats, boy shorts and panties.  And of course you can find favorites such as Hanky Panky, Cosabella, Eberjey and Honeydew Intimates.  Faire Frou Frou is the perfect store for anyone who is looking for hard-to-find, luxury brands in intimate apparel; it brings the best of Europe straight to Los Angeles. 

The store's trademark is its exquisite collection of cutting-edge, upscale, and classy lingerie; this includes a variety of corsets and bustiers, girly bras, camisoles, frou-frou panties, robes, loungewear and, of course, the very necessary garter belt with Wolford thigh highs. The boutique also carries a variety of gift items and antique treasures, as well as Safia jewelry, Tocca candles and kai fragrance.

Faire Frou Frou owners Alison and Gail wish to distinguish their boutique from mainstream lingerie stores with a unique selection of items you cannot find anywhere else in Los Angeles. Furthermore, the store specializes in lingerie as well as lingerie-inspired clothing that can be worn as outerwear, after all, many of the pieces are simply too fantastic to cover up!  Much of the 'under' wear at Faire Frou Frou has the double benefit of being worn as 'outer' wear.  Additionally, the store offers a selection of designer skirts, dresses and tops that are flirtatious and dainty, evoking a lingerie look.  The store, located in Studio City, CA provides a unique experience with its original décor reminiscent of an airy, chic Parisian boutique, combined with the delicate touches of a lady's boudoir. 

The color scheme of soft pink and pale green subtly works its way through the store from its awning and creatively designed shopping bags, to the delicate crystals on the store's impressive "frou frou" chandeliers.

mother & daughter team: Gail & Alison Rubke

The store in and of itself is a destination due to the beautiful window displays, French vintage mirrors, fireplace mantel and armoire, as well as numerous other details about the store. There is no doubt that customers will also love the converted antique church altar used for the store's sales desk, or the rustic urns filled with ostrich feather dusters for an alternative to the classic flower display.  Faire Frou Frou's owners want their customers to feel cozy and comfortable in their store - which is not hard to do, especially with the candies and treats that are available to customers daily (especially popular are the pink & green gumballs!).  Every aspect of Faire Frou Frou is designed for customers to experience the most exquisite lingerie in a store renown for its beauty and refreshing atmosphere. 

Now celebrities, fashion aficionados, and trendsetters have their mecca for transforming into a stylish French femme, and all it takes is a visit to Faire Frou Frou.

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A little note:  Faire Frou Frou (pronounced fair fru-fru) is derived from the antiquated French phrase "faire du frou-frou".  We put our own modern spin on the phrase with the help of our French-speaking friends, and decided to bring it back to life and make it our own!  Faire Frou Frou is a newly created idiomatic phrase that appropriately names the store that redefines shopping for luxury intimate apparel.